Certified
FreeTruth Certified is a market-intelligence and certification ecosystem that measures how businesses reinvest in their communities.
Using hyper-local data and innovative collection methods to reach the most marginalized, we turn community feedback into a Trust Score™ + insights dashboard: giving businesses both ROI and credibility while ensuring communities see real reinvestment and equity.
Why it Matters
1
For Businesses:
Traditional customer surveys and market research are expensive and shallow. FreeTruth Certified uses AI + NLP to turn real community conversations, reviews, and local sentiment into insights businesses can act on. This means higher ROI, smarter marketing, and stronger brand credibility.
2
For Communities:
Every dollar a business earns should create measurable community return. FreeTruth Certified tracks community reinvestment, local hiring, partnerships and more — then turns those actions into visible impact metrics. Communities see direct benefits: jobs, sponsorships, funding, and opportunities
3
For Customers:
People want to support businesses that align with their values. The Trust Score™ and FreeTruth Certified Badge makes it easy for customers to identify which businesses are truly giving back, not just “talking the talk.” It’s about radical transparency — helping people buy with confidence.
How It Works
01.
Business Enrollment
Companies apply to be evaluated and commit to transparency.
02.
Community Feedback Collection
We gather input from community members through innovative data collection methods including: surveys, social listening, public reviews, and partner organizations.
03.
AI/NLP Analysis
Our tech stack processes community data points:
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Natural Language Processing (NLP): Extracts themes, sentiment, and keywords from real conversations.
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Machine Learning Models: Spot trends in trust, customer care, and community investment.
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Knowledge Graphs: Map relationships between businesses, communities, and stakeholders.
04.
Trust Score™ + Dashboard
FreeTruth generates a dynamic Trust Score™ plus a business dashboard that shows:
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Areas of strength (e.g., jobs created, partnerships formed).
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Gaps and opportunities (e.g., underserved groups, lack of reinvestment).
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Benchmarks against industry/community averages.
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& more!
Let’s Work Together
Get in touch so we can start working together.